Privacy policy

Last updated on: 29.07.2025

We attach great importance to the transparent handling of personal data. This privacy policy provides information on what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1. which services we use

Google Ads
Google Ads conversion tracking
Linkedin Ads
Meta Ads
Google Analytics
Google Tag Manager
Adobe Fonts
Vimeo
YouTube
ProcessWire
SalesViewer®-Technology

2. contact information

If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at info@arano.ch. Responsible for the data processing that takes place via this website is

arano AG
Rotwandstrasse 63
8004 Zurich
Switzerland

Person responsible for data protection:

Nicolas Hirschi
info@arano.ch

3 General principles

3.1 What data we collect from you and from whom we receive this data

First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:

Personal master data (name, address, dates of birth, etc.);
Contact data (mobile phone number, email address, etc.);
Financial data (e.g. account details);
Online identifiers (e.g. cookie identifiers, IP addresses);
Location and traffic data;
Sound and image recordings;
particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We ensure transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful because there is a justification. In particular, the following grounds for justification may apply:

Your consent;
the performance of a contract or pre-contractual measures;
our legitimate interests, provided that your interests do not outweigh ours.

3.3 How can you withdraw your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.

You can withdraw your consent at any time by sending an e-mail to the address given in the legal notice. Data processing that has already taken place is not affected by this.

3.4 In which cases can we pass on your data to third parties?

a. Principle

Under certain circumstances, we may need to utilise the services of third parties or affiliated companies and commission them to process your data (so-called processors). Categories of recipients are in particular

Accounting, fiduciary and auditing companies;
Consultancy firms (legal advice, taxes, etc.);
IT service providers (web hosting, support, cloud services, website design, etc.);
Payment service providers;
providers of tracking, conversion and advertising services.

We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.

We may also be obliged to disclose your personal data to authorities.

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is visible to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers are informed that you have accessed their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the providers.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we will carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we store your data?

We only store personal data for as long as is necessary to fulfil the individual purposes for which the data was collected.

Data that we store when you visit our website is stored for twelve months. An exception applies to analysis and tracking data, which may be stored for longer.

We store contract data for longer, as we are obliged to do so by law. In particular, we must store business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your data secure and take all reasonable measures to protect your data from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your enquiries to companies affiliated with us. Your data will also be treated confidentially in these cases.

Within our website, we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right to information

You can request information about the data we have stored about you at any time. Please send your request for information together with proof of identity to info@arano.ch.

You also have the right to receive your data in a commonly used file format if we process your data automatically and if:

you have given your consent for the processing of this data; or
you have provided data in connection with the conclusion or fulfilment of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of enquiries, for legal or technical reasons or because we require more detailed information from you. You will be informed of the extension in good time, at least in text form.

b. Erasure and rectification

You have the option of requesting the erasure or rectification of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to store it unchanged or if your request conflicts with a legal authorisation.

Please note that exercising your rights may be in conflict with contractual agreements and may have a corresponding impact on the performance of the contract (e.g. premature cancellation of the contract or cost consequences).

c. Legal recourse

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the privacy policy

We may amend this Privacy Policy at any time. The changes will be published on arano.ch, you will not be informed separately.

4 Individual data processing operations

4.1 Provision of the website and creation of log files

What information do we receive and how do we use it?

When you visit arano.ch, certain data is automatically stored on our servers or on servers of services and products that we purchase and/or have installed for the purposes of system administration, for statistical or backup purposes or for tracking purposes. These are

The name of your internet service provider;
Your IP address (under certain circumstances);
the version of your browser software
the operating system of the computer used to access the URL
the date and time of access
the website from which you visit the URL
the search terms you used to find the URL.

Why are we allowed to process this data?

This data cannot be assigned to a specific person and is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data is only stored for as long as is necessary to fulfil the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this.

4.2 Google Ads

We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). Google Ads enables us to place adverts in Google search results and in the Google advertising network.

4.3 Google Ads conversion tracking

We use the online advertising programme "Google Ads" on our website and, in this context, conversion tracking (visit action evaluation). Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

When you click on an advert placed by Google, a conversion tracking cookie is placed on your device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page.

The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our adverts and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

You can also deactivate personalised advertising for you in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.4 Linkedin Ads

On our website, we use advertising services from LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

LinkedIn Ads allows us to serve targeted ads based on users' interests and behaviour. LinkedIn uses cookies and similar technologies to display adverts based on your previous visits to our and other websites. This enables us to measure and optimise the effectiveness of our advertising measures.

The information collected by LinkedIn Ads is anonymous to us, i.e. we do not receive any personal data about individual users. However, this data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes in accordance with the LinkedIn Privacy Policy.

If you are a LinkedIn member and are logged into your LinkedIn account while visiting our website, the data collected by LinkedIn Ads will be linked to your LinkedIn account.

The purpose of using LinkedIn Ads is to analyse and optimise the effectiveness of our advertising measures. Data processing is carried out on the basis of our legitimate interest in targeted advertising and analysing the impact and efficiency of this advertising.

4.5 Meta Ads

Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc, 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). With the help of Meta Ads, we can place targeted adverts to draw users' attention to our products or services.

When you visit our website, Meta Ads may place a cookie on your device that enables your use of the website to be analysed. Meta can also use this cookie to track your usage behaviour across different websites and devices and serve personalised advertisements on this basis.

The data collected by the cookie is transmitted to Meta and stored there. Meta can link this data to your Meta account (formerly Facebook account) and use it for its own advertising purposes.

To generally object to the use of cookies on your computer, you can set your Internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off cookies may mean that some functions of our website no longer work properly.

Further information on how Meta Ads handles user data can be found in Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising purposes, you can adjust the corresponding settings in your Meta account.

4.6 Google Analytics

We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.

4.7 Google Tag Manager

To manage website tags via an interface, we use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

By using Google Tag Manager, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the subpages of our website you have visited and other interactions during your visit to our website.

4.8 Adobe Fonts

Adobe Fonts is a service provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA. Adobe Fonts is an online service that enables users to embed high-quality fonts on their websites.

We use Adobe Fonts to integrate certain fonts on our website. This allows us to ensure a consistent and appealing design that helps improve the user experience.

To provide the fonts, Adobe Fonts may use cookies or other tracking technologies to collect information such as the visitor's IP address, browser type and version, and other information about the website visit.

4.9 Vimeo

Vimeo is a service of Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA. Vimeo is a platform that allows users to upload, share and view videos. It also provides various tools for video producers to monetise their content and interact with their audience.

We use Vimeo to embed videos on our website and provide our visitors with high quality visual content. This may include product launches, tutorials or other content relevant to our users. By embedding Vimeo videos, our visitors can watch them directly on our website without being redirected to the Vimeo platform.

When you access a web page on our website that contains a Vimeo video, your browser establishes a direct connection to the Vimeo servers. Certain information is transmitted to Vimeo in the process. This also includes the user's IP address. Vimeo also uses cookies and similar technologies to collect information about the use of the service and to improve the user experience.

4.10 YouTube

Videos from YouTube, a platform of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), are integrated on our website. When you view the videos or click on the play button, data, including your IP address and information about the browser you are using, is transmitted to Google's servers and stored there. This data is used to provide the video, monitor performance and improve the user experience.

If you are logged in to your YouTube account, you allow YouTube to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.

4.11 ProcessWire

Our website was created using the ProcessWire content management system (CMS), which was developed by Ryan Cramer Design, LLC. ProcessWire is an open source CMS that enables us to efficiently manage and present the content of our website.

By using ProcessWire, various data, such as IP addresses or browser information, may be processed to ensure the correct presentation and functionality of the website. However, this data is not stored permanently or passed on to third parties unless this is necessary for the operation of the website or for legal reasons.

ProcessWire may also set cookies on your end device to enable certain functions of the website and to optimise the user experience. These cookies do not contain any personal data and are used for technical purposes only.

4.12 Use of SalesViewer® technology

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.

The data stored by SalesViewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

BrainBox Generators

BrainBox Generators is a service provided by BrainBox Solutions GmbH to recognise all data protection-relevant services on a website and, among other things, to help with the creation of the privacy policy. No personal data is collected or processed in the process.